ESPORTS IN THEATRES
Hollywood’s TCL Chinese Theatre—just months after announcing the creation of an “immersive esports theater” in Southern California—is expanding on its esports activities with the creation of Hollywood Esports, an esports organization that includes numerous gaming teams and the planning of esports events. This move is in partnership with the Hammer Esports organization, who will now be competing under the Hollywood Hammers banner.
One possibility of this push for growth could be inclusion in Blizzard’s OverwatchLeague.
“The Hammers organization looks to lead the trend of esports teams being more accessible and connected to local fans,” says Hammer Esports CEO and founder King ‘KIMA’ Perez De Tagle. “Our affiliation with the TCL Chinese Theatre, an incredible Los Angeles landmark, and the creation of Hollywood Esports, bridges the gap between our global fans and gamers of all kinds.
As the Hollywood Hammers, our teams welcome other competing esports teams to challenge us in our home arena. Concurrently, Hollywood Esports will work closely with the TCL Chinese Theatre to develop multiple esports content strategies with the production of tournaments, game launches and events.”
TCL Chinese Theatre will also be creating a show for its esports initiatives, dubbed “Tournament Tuesday,” to be aired from its esports venue. Host Michelle Slayton adds that TCL wants “Los Angeles and the rest of the world to get to know our new teams as we cover events and competitive gaming. We aim to put a spotlight on the human side of gaming and how it’s creating a new culture and community.”
The Hollywood Hammers will compete in a number of esports titles, including Overwatch and mobile titles like Vainglory.
“We are bringing to Los Angeles an exceptional esports franchise to become our local team,” said TCL Chinese Theatre CEO Robert K. Laity. “The esports world deserves a local fan base in addition to a global following in much the same way that other sports like basketball, football, and baseball have strong and close affiliations with fans in major cities across the US. Los Angeles now has its newest team to follow and support.”
One possibility of this push for growth could be inclusion in Blizzard‘s Overwatch League. As recent reporting has shown, Blizzard’s push toward non-endemics may be icing out endemic esports organizations (further confirmed by Dignitas’ recent Overwatch drop). For Hammer Esports, a partnership with a large company like TCL could mean not only the resources to get into the OWL, but also the attention of Blizzard as a regional powerhouse. If Hollywood Esports can nab the regional rights to Southern California in the OWL, it could potentially gain massive revenue and esports followers.
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