Mobil 1™ Returns to Esports in Rocket League Championship Series Seasons 3 and 4
SAN FRANCISCO–May 5, 2017–Social video platform Twitch and independent video game developer and publisher, Psyonix, today announced the renewal of its sponsorship with ExxonMobil for Seasons 3 and 4 of the Rocket League Championship Series. The sponsorship will once again highlight ExxonMobil’s Mobil 1™automotive lubricant brand and continue the company’s involvement with the league.
“Having a blue-chip brand like Mobil 1 involved in the Rocket League Championship Series is a huge priority this year,” said Nathan Lindberg, Director of Global Esports Sponsorships at Twitch. “As the business of esports is still in its nascent stages, sponsorship renewals with non-endemic companies are still very rare. This makes the continued commitment from a marquee brand like Mobil 1 both an achievement and a noteworthy indication of where the industry is heading.”
Last year, Mobil 1 saw a significant rise in brand favorability and brand preference by viewers of the Rocket League Championship Series Season 2, based on a valuation study by Repucom. A component of that success was the “Mobil 1 High Performance Replay,” a fan-favorite branded segment that replayed highlights from matches with analyst commentary.
“We’re thrilled to be involved again with the Rocket League Championship Series,” said Pablo Conrad, Global Brand Manager, Passenger Vehicle Lubricants at ExxonMobil. “Our team is always looking for innovative ways to make our brands more relevant to consumers, and this sponsorship achieves that goal. Offering a hybrid of high-octane motorsport and soccer, with an emphasis on car customization and performance, Rocket League is a perfect fit for Mobil 1.”
The Rocket League Championship Series is the official competitive league for Rocket League, Psyonix’s award-winning sports-action title, produced in partnership by Twitch and Psyonix. Season 3 of the Rocket League Championship Series is the biggest one yet, with players battling for a share of the largest-ever $300,000 prize pool at the World Championship in Los Angeles in June.
Watch all Rocket League Championship Series matches and content on Twitch.tv/RocketLeague. For more information, visit the official Rocket League Championship Series site at www.rocketleagueesports.com.
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